AI and GDPR

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The use of Artificial Intelligence (AI) is transforming how companies manage and analyse data and personal data, creating significant opportunities as well as new legal challenges. The legal issues surrounding AI and data protection are often complex, where the balance between innovation and compliance with regulations like the GDPR must constantly be considered. When developing and implementing AI-based solutions, data protection and privacy of the individual are key aspects that need to be addressed not only in accordance with current legislation but also with regard to upcoming regulations, such as the EU's AI Act. 

MAQS' specialist group in AI and data protection has extensive experience in helping companies navigate these challenges. We understand how AI systems must be developed and used to be both innovative and compliant with applicable data protection rules. 

With our experience in applying GDPR to various AI technologies, we assist companies in ensuring that their AI-based solutions are designed in a way that respects privacy while contributing to business development and new business models. Through our holistic approach, we combine technical understanding with deep legal expertise. Our advisors work closely with specialists in other business areas within MAQS and with the client, ensuring that each AI initiative is tailored to the organization's needs and goals.

We offer a broad spectrum of legal services related to AI and data protection, including:

Advice on GDPR compliance in AI projects: We assist companies in integrating "privacy by design" and "privacy by default" in the development and use of AI-based solutions, as well as managing risks related to automated decision-making and profiling.

Adaptation to the upcoming AI Act: MAQS has extensive experience in preparing companies for the  upcoming AI Act and its requirements regarding transparency, accountability, and risk management for AI systems. We advise companies on how to prepare for the new regulation and future-proof their technologies.

Impact Assessments (DPIA and FRIA) for AI projects: We assist in conducting and documenting impact assessments (Data Protection Impact Assessments and Fundamental Rights Impact Assessments) that are specifically tailored for AI solutions, identifying and managing risks to privacy and other fundamental rights.

Training and strategic advice: We offer customized training and workshops to ensure that key stakeholders understand the legal aspects of AI and data protection. We also provide long-term strategic advice for companies looking to develop a sustainable AI strategy in line with the latest regulations.