Today, most businesses use personal data to create profiles of current or potential customers. Such use often requires extensive analysis and balancing of risks before the processing commences.

Business models that are built on analysis and profiling, especially those that include different tracking techniques such as cookies, and/or automated decision-making, can help the business to understand different needs as well as behaviours and incentives of customers and prospects. It can also streamline certain procedures and create a more fair and non-discriminatory decision-making flow. With the rapid pace of innovation and fast technological change, these opportunities are constantly improving. Our specialists have comprehensive practical experience of analysing the prerequisites of your business and identifying any measures required for you to be able to develop your business as you wish.