Data-driven business models: insights and opportunities
Business models based on data analysis and profiling, including data collection through cookies and other tracking technologies or analytics supported by AI techniques, provide organizations with unique insights into customer behaviours, needs, and motivations. By leveraging these technologies, companies can create more personalized experiences while simultaneously streamlining internal processes. When implemented correctly, these models can not only drive business value but also promote fairness and non-discriminatory decision-making, which is becoming increasingly important in today’s regulated and informed market environment.
