For many companies, intellectual property rights are the company’s most valuable assets. It is important for the company to have the right protection for its intellectual property rights, the right type of protection, and the right territorial coverage. Another question to settle is who holds the intellectual property rights in different types of cooperation. Companies and public authorities are required to comply with existing marketing rules – something which isn’t always easy.
We have comprehensive experience in all areas of intellectual property law and marketing law. We help our clients with all types of protection, commercialisation and defence of trade marks, company names and domain names, patents, designs, and copyrights. We also work with the closely-related areas of freedom of the press, freedom of speech, media law, the Personal Data Act, and the Trade Secrets Act. We review all elements of marketing campaigns, from print or electronic advertising to direct marketing. We are well-versed in the rules which apply to the marketing of products such as lotteries, pharmaceuticals, alcohol, and tobacco.
Our clients range from small start-ups to national and international corporate groups, municipal and state-owned companies, and public authorities. Our clients are active in the areas of e-trade, hardware and software, pharmaceuticals, foodstuffs, media and entertainment, fashion, hygiene and cosmetics, furniture, and design.
“The team is extremely professional, always available, very friendly and always delivers as promised.”Chambers and Partners, EMEA 2017