MAQS advised LVMH Luxury Ventures Fund I on its investment in Our Legacy

MAQS has advised LVMH Luxury Ventures Fund I, an investment fund sponsored by the LVMH Group, on its minority investment in Swedish fashion brand Our Legacy. 

LVMH Luxury Ventures Fund I aims at making minority investments in the most emblematic and cult brands across the luxury sector, operating notably in fashion, leather goods and accessories, beauty, watches and jewellery, hospitality, wine & spirits and beyond. 

Our Legacy was founded in 2005 in Stockholm by Jockum Hallin, Christopher Nying and Richardos Klarén. The 20-year-old label has seen prolific growth since the pandemic, as the menswear pendulum swung away from streetwear to more sophisticated contemporary fashion.

The investment aims to support Our Legacy’s ambition to entering new markets, opening flagship stores in key cities and continuing to provide a global audience with the best product and design possible. Julie Bercovy, CEO of LVMH Luxury Ventures Advisors stated that “Our Legacy is the epitome of what we could call the ‘quiet cool’ tendency, featuring a unique blend of contemporary minimalism and creative subversion.”

Our Legacy was advised by Rothschild & Co and Advokatfirman Vinge.

MAQS team consisted mainly of Anders Åberg, Jonas Svahn, Amanda Strömbäck and Marcus Resvik.