MAQS advised Svensk Elitfotboll on new ticketing provider agreement

Svensk Elitfotboll, representing all 32 football clubs in Allsvenskan and Superettan, has selected Tickster as its new ticketing provider starting from the 2027 season. The current agreement with AXS will remain in effect throughout the 2026 season.

Tickster is an established provider of ticketing and event management systems, serving a broad customer base across both the sports and event sectors. Its clients include, among others, SHL, HockeyAllsvenskan, Stockholm Live, and the Roskilde Festival.

MAQS Advokatbyrå acted as legal advisor to Svensk Elitfotboll in connection with the agreement process. The engagement included comprehensive contract negotiations, where MAQS supported Svensk Elitfotboll throughout the entire process up to the final agreement. The team consisted of Daniel Wesslund and Anton Olsson.