MAQS advises New Wave Group AB (publ) on the acquisition of Cotton Classics

New Wave Group has signed an agreement to acquire 100% of the shares in the Austrian textile wholesaler Cotton Classics Handels GmbH. The purchase price amounts to €47.6 million (enterprise value) on a cash and debt free basis and will be paid in cash.

Through this acquisition, New Wave Group will strengthen its presence in several Central and Eastern European countries – particularly in Austria, Germany, Switzerland, and the Czech Republic – as well as in other countries in the region.

Cotton Classics is one of the largest wholesale distributors in its sector in several Central and Eastern European countries, with subsidiaries in Germany, Switzerland, the Czech Republic, and Italy. The company represents around 50 leading international apparel brands and has developed one of the most advanced B2B e-commerce platforms in the industry. In 2024, Cotton Classics revenue was €96.7 million.

New Wave Group is a growth company group that designs, acquires and develops brands and products in the corporate, sports & leisure and gifts & home furnishings sectors. Well-known brands within the group include Craft, Orrefors, and Kosta Boda. In 2024, the group had a revenue of SEK 9.5 billion, and the parent company's Class B share is listed on Nasdaq Stockholm Large Cap. 

Completion of the transaction is subject to approval by the relevant competition authorities.

MAQS advises New Wave Group AB on the acquisition, led by Anton Olsson and Sophie Nordmark White.