24.09.04 / Nyhet
MAQS advisors in the sale of Brandon to Overture Promotions
MAQS had the privilege of assisting the sellers of Brandon, a leading European provider of brand merchandise, in the sale of the company to Overture Promotions, a major player in brand merchandise in the USA.
Brandon, founded in 1987 and specializing in brand merchandise since 2000, has offices in Gothenburg and Shanghai, 50 employees, and a turnover of approximately SEK 225 million.
The buyer, Overture Promotions, is based in Chicago and owned by Westbridge Capital. The company is a major player in brand merchandise in the USA, with 240 employees and an annual turnover of $122 million in 2023.
The transaction represents a significant milestone for Brandon, which now has the opportunity to integrate into a global network and strengthen its ability to meet customer needs on an international level, while maintaining the company’s well-known brand identity.
The MAQS team primarily consisted of Carl Fhager, Joel Lundgren, and Amanda Dyberg.