Maria Jennerholm has extensive experience in providing advice in matters related to the protection and commercialisation of intellectual property, marketing, and privacy. Maria also advises on drafting, negotiating, and reviewing agreements related to franchise and the manufacturing and distribution of goods and services. Through her previous profession as a dancer at the Gothenburg Opera, Maria has a profound interest in businesses active within the creative industries such as fashion, design, arts and entertainment and regularly lectures on her areas of legal expertise, in particularly for the fashion- and retail industry.