70% of the population in Sweden regularly shopped online in 2019. E-commerce continues to increase and the potential is enormous. New rules are constantly emerging that affect e-commerce in relation to, among other things, privacy, consumer protection and marketing. E-commerce is easier to scale up and easier to expand internationally. At the same time, this makes it more important than ever to ensure that e-commerce works in a way that meets the requirements of all markets. Trademarks, copyrights and the right to images need to be protected and defended in all markets.